Facebook Dimensions and the 20% Ad Rule

How well are you managing your Facebook account? A picture tells a thousand words not only in your posts but also in your Profile, Cover and Tab images.  When you make a post or comment – if you hover over your icon or name the first thing to show up is a visual of your Profile image within your Cover image, so take advantage of that!


In December 2012, Facebook confused several page administrators by making it a rule that text in cover images and ads must be limited to 20 percent of the total picture.  Well if you are not sure of all the permutations of how 20% lays over your cover image and are a little shady in the maths department…

ShortStack took some of the guesswork out of it all by putting together this fantastic layout below showing how page admins can still get their message across if only 20 percent of the ad or cover photo can be text.

Covers may not include: (extracted from allfacebook.com)

  1. Images with more than 20 percent text.
  2. Price or purchase information, such as, “40 percent off,” or, “Download it on socialmusic.com.”
  3. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
  4. References to Facebook features or actions, such as like (http://allfacebook.com/global-pages-analytics-graph-api-fql_b107214) or share (http://allfacebook.com/socialcode-best-practices-engagement_b107019), or an arrow pointing from the cover photo to any of these features.
  5. Calls to action, such as, “Get it now,” or, “Tell your friends.”

Courtesy of ShortStack:


About Jac C

Lover of Graphics, Photography, Family, Coffee and Friends
Gallery | This entry was posted in All, Free Resources, Tools and tagged , , , , . Bookmark the permalink.

3 Responses to Facebook Dimensions and the 20% Ad Rule

  1. Jac C says:

    We found this awesome tool you can use to find out if your cover photo is in compliance with the 20% text rule, check it out here:: http://coverphoto.paavo.ch/.
    Remembering that Facebook will continually change their rules here is the compliance page for future reference when this post becomes out of date. 🙂

  2. utilize social media says:

    Someone essentially help tto make severely posts I
    would state. That is the verry first time I frequented your web page and
    thus far? I amazed wwith the analysis you made to make this actyual post amazing.

    Great process!

    • Jac C says:

      Thanks – even though facebook changes ALL the time and this is now out of date – I like to do things visually. You should check out some of my other posts if you like this one 😉 Under the Tools menu there is a new facebook dimensions link called “All Facebook Image Dimensions…”

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